WUSALA
العربيةFree audit
Your overdue book
48:00
hours
0.0m
RECOVERABLE
0.0m
DISPUTED
0.0m
AT RISK
Financial intelligence · Capital in motion

Your team sells. Ours gets you paid.

Credit control, separated from your sales floor — so the relationship stays yours.

Wusala recovers overdue capital for UAE businesses — and turns the market's payment behaviour into the Wusala Indexes.

◆ Free · 48 hours · no commitment◆ Success-only fees from 10%
Payment Health46.8▲0.7DSO National68dOverdue B2B40%new basisBad Debt2.0%new basisConstruction DSO96dFMCG DSO53dExcuse · Cash-flow49%new basisUAE PMI (proxy)52.7▼0.8Payment Health46.8▲0.7DSO National68dOverdue B2B40%new basisBad Debt2.0%new basisConstruction DSO96dFMCG DSO53dExcuse · Cash-flow49%new basisUAE PMI (proxy)52.7▼0.8

The ecosystem we plug into

e-Invoicing ASPs · PINT-AE / PeppolUAE Courts & ExecutionLicensed UAE AdvocatesTrade-Credit InsurersPayment Rails · Aani / request-to-payERP & Accounting SystemsNotaries PublicCredit Bureaux · AECBe-Invoicing ASPs · PINT-AE / PeppolUAE Courts & ExecutionLicensed UAE AdvocatesTrade-Credit InsurersPayment Rails · Aani / request-to-payERP & Accounting SystemsNotaries PublicCredit Bureaux · AECB
40%
of B2B invoices paid late
2%
of B2B receivables written off
3 days
to a signed payment order
48 hrs
to your scored audit

Sources: Atradius Payment Practices Barometer UAE 2025; UAE Decree-Laws 31/2021 & 50/2022. Audit turnaround is a Wusala service commitment.

Before you send us anything

We know what an aging report really is.

It isn’t a list of debts. It’s a map of the relationships your business is built on — which is why it sits in a drawer. These are the four thoughts we hear last, and only in private.

“He owes me AED 400,000. He’s also 28% of my turnover.”

The biggest overdue balance almost always belongs to the best customer. That isn’t bad luck — big accounts get long terms and get forgiven for taking them.

“It’ll look like we can’t manage our own book.”

To the bank, to the board, to the family. Needing help to get paid feels like an admission — so the ledger ages quietly instead.

“I don’t know what they’d say in my name.”

Handing over an aging report feels like handing over your reputation to a stranger with a script you’ve never read.

“If I start, where does it end?”

One letter, and a relationship you spent nine years building becomes a file. So the invoice sits there for another quarter.

Every one of those is a reasonable fear. None of them is a reason to wait — and none of them describes how we work. You keep the relationship. We do the asking.

The structural idea

Credit control belongs outside the sales relationship.

Every large company on earth separates the two — not to be harder on customers, but to keep the commercial relationship clean while somebody else does the asking. Mid-market firms rarely have that department. That is precisely what we are.

When you chase it yourself
  • Every call is personal. You are the one asking.
  • Every “next week” is one you have to accept — and remember.
  • Your commercial conversation and your money conversation are the same conversation.
  • Every escalation has your face on it.
  • So the call doesn’t get made, and the invoice ages.
When credit control sits outside sales
  • The asking is done by a function whose only job is the ledger.
  • You keep the relationship, the goodwill and the next order.
  • You can call their MD and say: “help me get my credit people off your back.”
  • Escalation is procedural, not personal — and never without your word.
  • The conversation happens. That is the whole difference.

You stay the good guy. And you still get paid.

The part nobody quotes

It doesn’t only release cash. It releases revenue.

Recovery is the visible benefit. The larger one is what a working credit function does to the top line — because credit control isn’t an administrative cost, it’s the thing that lets you sell on terms without fear.

01

Your sales team sells again

Hours spent chasing payment are hours not spent selling — and a rep who is also the debt-chaser will quietly avoid his best accounts. Take the ledger off the sales floor and the pipeline reopens.

02

You can say yes to more customers

With credit limits, onboarding checks and terms discipline behind you, you can extend credit confidently to accounts you would otherwise have declined. Controlled risk is how you win business, not how you avoid it.

03

You price the slow payers instead of losing them

Once you know who structurally settles at 120 days, that becomes a pricing and terms decision — not a rejection. The customer stays. The cost of carrying him stops being yours.

04

Freed capital buys stock, not interest

Working capital released from the ledger goes back into inventory, headcount and trade — instead of servicing an overdraft that exists only because your customers pay late.

Why now

The cost of getting paid late is measurable.

We lead with the data, not a handshake photo. Every figure below is public and cited.

Market signal
Two in five B2B invoices are paid late

Around 40% of business-to-business invoices in the UAE are settled after terms. Late payment isn't the exception — it's the operating condition.

Atradius Payment Practices Barometer, UAE 2026
2
Market signal
~2% is written off as bad debt

Just over two percent of UAE B2B receivables is never collected — pure lost margin that recovery discipline is built to claw back, and it doubles the moment conditions turn.

Atradius Payment Practices Barometer, UAE 2026
2%
Enforcement
3-day payment orders

Since cheque decriminalisation, a bounced cheque is a direct execution instrument. A payment order can be signed within three business days — straight to enforcement.

UAE Decree-Laws 31/2021 & 50/2022
3
Market signal
40–47 day terms, far longer in practice

Agreed B2B terms cluster around six weeks — but realised days-sales-outstanding runs much longer once late payment is layered on top.

Atradius Payment Practices Barometer, UAE 2025
40
How it works

From aging report to recovered cash — and intelligence.

01

Free 48-hour read

Send your aging report. Nobody is contacted. We score every invoice — recoverable, disputed, at risk — read the ledger back to you, and quote the exact fee.

02

You set the rules

You name the accounts we never touch, approve the wording that goes out, and keep a veto on every escalation. We work inside your lines, not around them.

03

Amicable resolution

Professional, courteous engagement as your appointed credit-control function. Most B2B money is resolved here — without a courtroom, and without you ever being the one who had to ask.

04

Escalation, only on instruction

Where you instruct it in writing, licensed UAE advocates file under LPOA. Payment orders in as little as three business days. Never by default.

Rules of engagement

Care isn’t a promise. It’s a set of limits on us.

Every firm in this business says it will be careful with your customers. So instead of adjectives, here is what we contractually cannot do.

You name the accounts we never contact. Strategic customers can be excluded entirely.

Nothing goes out in your name without your approval of the exact wording.

You are copied on every communication we send.

No legal step is ever taken without your written instruction.

We identify ourselves as your appointed receivables partner — never as debt collectors.

You may withdraw any file at any time, at no charge.

Your customer’s funds never pass through our accounts. They are paid directly to you.

We will tell you when not to pursue — even though we earn nothing by saying it.

The last one costs us money and we mean it. If a file should be renegotiated or written off rather than pursued, we will say so — a firm that only ever tells you to collect isn’t advising you.

Read all ten, in full →
What we do

One mandate. The full recovery stack.

Diagnose

Receivables Audit

A free, scored read of your ledger in 48 hours — concentration, terms drift, payer behaviour and what's recoverable. Nobody is contacted.

Operate

Outsourced Credit Control

We become the function you don't have: courteous, structured engagement with your customers, inside the rules you set. Success-only fees from 10%.

Escalate

Legal Enforcement

Licensed advocates, payment orders, cheque cases and execution — managed end-to-end, and only ever on your written instruction.

Protect

Portfolio Optimisation

Credit limits, onboarding checks, terms discipline and early-warning flags — so you can extend credit to more customers, not fewer.

Resolve

Customer Resolution Portal

A dignified self-serve door for your customer to verify, pay, plan or dispute — protecting your relationship and your brand.

The Wusala Indexes

The first live read on how the UAE actually pays.

Recovery gives us a vantage point no one else has: real payment behaviour at scale. We turn it into three signals — the Payment Health Index, the DSO Benchmark, and the Excuse Index — tied to the UAE macro picture.

Open the live Indexes →
WUSALA CONSOLEPREVIEW · LIVE
5040.0below baseline
Payment Health Index
ILLUSTRATIVE AGING MIX
0–30
41%
31–60
27%
61–90
18%
90+
14%
DSO trend
72%
Recoverable
11%
Disputed
17%
At risk
as of 26 Aug 2026, 20:00 GST · modelled from public sources
Payment Health Indexas of 26 Aug 2026, 20:00 GST
5250494745baseline 50Feb 25Jun 25Oct 25Feb 26Jun 26Sep 26
Hover the line to inspect · dashed = model forecast

Preview readings modelled from public sources — Atradius Payment Practices Barometer UAE 2026, with DSO benchmarks still on the 2025 basis because the 2026 edition publishes no numeric DSO; CBUAE; S&P Global UAE PMI — and Wusala methodology. Live readings begin as Wusala's book and partner network report in.

Industries

Built for the sectors that carry the UAE’s receivables.

By emirate
Debt collection Abu DhabiDebt collection DubaiDebt collection SharjahDebt collection AjmanDebt collection Ras Al KhaimahDebt collection FujairahDebt collection Umm Al Quwain
Partners & channels

We grow through the people who already hold the ledger.

e-Invoicing & ERP

ASPs on PINT-AE / Peppol and accounting platforms — clean data at the source.

Payments & rails

Card, Aani and request-to-pay flows for frictionless settlement.

Law firms & notaries

Licensed UAE advocates and notaries for enforcement and execution.

Trade-credit insurers

Coverage and claims coordination on insured receivables.

Accountants & auditors

Referral partners who see the aging ledgers first.

Government & courts

Execution channels and the AECB credit-reporting ecosystem.

Pricing

A published rate card. Success-only fees.

The audit is free. In Phase 1 you pay only when we collect — a success fee scaled to how old the debt is.

Current — up to 90 days10%
91 – 180 days15%
181 – 365 days20%
Over a year / disputed25 – 35%

Indicative standard rates; the fee for your mandate is confirmed in writing. Recovery outcomes vary and are never guaranteed.

Portfolios

A large book is not a stack of aged invoices. Where a single portfolio is placed in one mandate, the rate is set by its size rather than its age.

Over AED 100m7%
Over AED 200m6%
Over AED 300m5.75 – 5.5%

Portfolio mandates are tailored to the composition of the book and confirmed in writing. The 48-hour assessment is free at any size, and no fee arises unless we collect.

Received a notice from Wusala?  We’ll treat you as a counterparty, not a target.
Resolve it here →

Send the ledger. Nobody gets contacted.

The audit is a read, not an action. No customer of yours hears from anyone. In 48 hours you’ll have what your ledger says about your business, what’s recoverable, and the fee — then you decide whether anything happens at all.

Send the ledger — nobody gets contacted →How the audit works