Debt collection for Trading & Wholesale.
Thin margins and long credit chains mean a wholesaler is effectively financing its customers. One 120-day account can wipe out the margin on ten paid ones.
◆ As of 29 Jul 2026, 14:00 GST. Preview readings modelled from public sources — Atradius Payment Practices Barometer UAE 2025, CBUAE, S&P Global UAE PMI — and Wusala methodology. Live readings begin as Wusala's book and partner network report in.
Why trading & wholesale invoices stall
Short deliveries, pricing and rebate disagreements, returns and unapplied credit notes.
How we work a trading & wholesale book
Clear unapplied credits and rebates first — often a large slice of the 'dispute' is accounting noise
Work the whole ledger on a cadence rather than only the biggest balances
Use stop-supply leverage deliberately and early, before the debt ages out
Confirm delivery evidence up front so the standard 'we never received it' defence fails
The reason you haven't called them is the reason to let us.
Your largest overdue balance almost certainly belongs to a customer you cannot afford to lose. That is exactly why the invoice is still sitting there.
Every call is personal, every “next week” is one you have to accept, and every escalation has your face on it. So the call doesn’t get made.
The asking is done by a function whose only job is the ledger. You keep the relationship, the goodwill and the next order.
Every large company separates sales from credit control to protect the relationship. You don’t have that department. That’s what we are.
And you stay in charge of it:
- You name the accounts we never contact.
- Nothing goes out in your name without your approval of the wording.
- No legal step without your written instruction.
- We’ll tell you when a file isn’t worth pursuing.
Stopping the next one
Recovery gets yesterday’s money back. Keeping DSO down is a different discipline — and in trading & wholesale it comes down to this: Set and enforce hard credit limits, review the top-10 debtor concentration monthly, and make stop-supply automatic rather than a negotiation.
Trading & Wholesale: common questions
What is a normal DSO for trading & wholesale in the UAE?
Our current reading for trading & wholesale is 66 days, against a national B2B average of 68 days. The sector runs about 2 days faster than the market, so anything materially above 66 days deserves attention.
Why do trading & wholesale invoices go unpaid?
Short deliveries, pricing and rebate disagreements, returns and unapplied credit notes.
What does recovery cost?
The audit is free. Recovery fees are success-only and published: from 10% on current debt, rising to 25–35% for debt over a year old or disputed. You pay when we collect.
Can you stop this happening again?
Yes — that is what our Protect service does. Set and enforce hard credit limits, review the top-10 debtor concentration monthly, and make stop-supply automatic rather than a negotiation. We also monitor the book for early-warning signals so slow payers are caught before they reach 90 days.
What’s recoverable in your book?
Free, 48 hours, no obligation — scored invoice by invoice.